Laufenn News
Hankook Tire's Laufenn Brand Accelerates Growth in First Year
Hankook Tire’s Laufenn Brand Accelerates Growth in First Year
Hankook showcases Laufenn brand at 2015 SEMA Show; highlights Laufenn milestones

Las Vegas, Nevada – November 4, 2015 - Following the unveiling of its Laufenn brand last November, Hankook Tire, the leading and one of the fastest growing tire companies in the world, reports that the Laufenn brand has surpassed expectations for growth in its first year.

Hankook Tire representatives stated recently that the Laufenn brand has produced strong results as it continues to grow in the United States following its launch in November 2014. The brand, which offers five unique tire models, is also now available throughout Latin America and has been recently introduced to the European market as Hankook continues to grow its global dealer base for Laufenn. 2016 U.S. market plans for Laufenn will include an expansion of sizes for its passenger car and light truck tire lines.

The Laufenn brand offers consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions. The brand represents both a symbolic and tangible proof point for Hankook Tire's vision to growth in the global automotive market.

"Hankook is committed to meeting the diverse needs of drivers by delivering superior technology and driving experiences for our customers," said Mr. Hee Se Ahn, President, Hankook Tire America Crop. "The Laufenn brand combines value with solid fundamentals, outstanding performance and style, and delivered solid growth in its first year in a highly competitive tire market that was consistent with our expectations.”

The Laufenn brand features five tire models to meet a variety of consumer needs:

• S FIT AS – The ultra-high performance all-season ‘S FIT AS’ provides great handling and grip in apirited conditions for drivers, who want exceptional performance and comfort.
• G FIT AS –The high performance all-season ‘G FIT AS’ provides impressive all-season ability along with long tread life.
• X FIT HT – The all-season ‘X FIT HT’ is specifically designed for SUV, CUV and light truck drivers who desire a comfortable and composed on road ride. Additionally, the ‘X FIT HT’ provides great handling and all-season performance.
• X FIT AT –The all-terrain all-season ‘X FIT AT’ provides impressive performance for both on-road and off-road conditions. Designed with comfort in mind, it is the ideal tire for weekday on-road driving and weekend off-roading.
• I FIT Ice– The winter studdable ‘I FIT Ice’ provides exceptional performance and comfort in snow and ice covered road conditions.