The Laufenn 'I FIT' winter tire has secured the prestigious Red Dot Design Award in 2017. Citing safe handling and excellent grip on snow and ice as decisive factors in their decision, the jury were suitably impressed by the I FITs performance and improved braking behaviour in slippery road conditions thanks to the three-dimensional tread design.

Recognising excellence in product technology and design since 1955 by the renowned North Rhine-Westphalia Design Centre in Essen, Germany the Red Dot Design award is a much sought after accolade that confirms a brands commitment to innovation and product design.