● All-new Laufenn X FIT HP tire expands touring SUV and CUV offering with all-season product
● Engineered to provide dynamic handling characteristics, in addition to a quiet and comfortable driving experience

Nashville, Tenn. (Sept. 7, 2022) Leading global tire maker Hankook Tire announced today the launch of an all-season SUV tire to its Laufenn brand portfolio. The Laufenn X FIT HP tire, available in 28 sizes supporting popular rim diameter ranges from 16 to 22 inches, offers SUV and CUV drivers seeking a comfortable and quiet ride without sacrificing performance across wet, dry and winter driving conditions.

The Laufenn X FIT HP incorporates innovative tread and compound technologies to provide drivers with a well-rounded, affordable, and thoughtfully constructed product. Utilizing an optimized stiffness distribution and a wide square tread profile, the X FIT HP reduces road noise, complementing the tire’s contact patch to deliver better mileage and driving performance. Additional enhancements include the tire’s tread pattern, which features four circumferential grooves with complementary lateral and multi-layer patterns. These design elements enable the X FIT HP to excel in water evacuation, maintain stability in wet conditions, and prevent potential surface hazards such as hydroplaning.

“In keeping with our brand ethos of delivering a life-fit product, this latest addition to our Laufenn FIT product line offers SUV and CUV owners an exciting option to enrich their driving experience,” said Rob Williams, Senior Vice President, North American Sales, Hankook Tire. “The Laufenn brand fulfills the consumer desire for a product that focuses on quality, yet delivers a tailormade feel for a great value. Our X FIT HP tire is a perfect example of that.”

With a Uniform Tire Quality Grading (UTQG) rating of 640, the X FIT HP offers exceptional durability and accommodates various popular fitments across the SUV and CUV segments. This latest X FIT HP tire joins the well-established Laufenn product portfolio that includes the S FIT, G FIT, X FIT and I FIT models.