■ Top executives of both Grupo Soledad and Hankook Europe attended the launch event for the network celebrated at a workshop in Alicante

Neu-Isenburg, Germany, 9 July 2025 – Grupo Soledad has launched the new Neumago workshop network in Spain and Portugal. This innovative project, developed in partnership with Hankook, is aimed at revolutionising vehicle maintenance by means of advanced technology, sustainable practices and a flexible business model. The latest workshop is located in Sant Vicent del Raspeig, Alicante, Spain, and is staffed with a team of highly trained professionals. It will offer specialized service not only for cars, but also for vans, trailers, caravans and motorcycles.

The launch event was attended by the top executives of Hankook Europe, including President Jongho Park and Vice President Jang Hyuk Moon, as well as key management from Marketing, Sales and Strategy, Min Sungwon, Lee Jaheun and Lee Min, showing great interest in this new workshop network.

The visit of these representatives from Hankook Europe highlights the strategic importance of the alliance between Grupo Soledad and Hankook, in this case through its Laufenn brand. This collaboration aims to provide specialised and modern solutions to the sector, combining high-quality products with a differentiated service in the market.

Main features of Neumago

The main features of this workshop network include a full-service solution, which means comprehensive offerings for all types of mobility – from private cars to fleets and commercial vehicles. Another highlight is the technological approach, which involves the implementation of an advanced technological environment to enhance productivity and vehicle lifetime.

A fundamental focus is also on sustainability with Neumago providing eco-friendly services, including maintenance for hybrid and electric vehicles, as well as the application of circular economy principles by promoting practices that minimise the carbon footprint and offer responsible solutions.

Another key feature, of course, is Laufenn: all Neumago workshops will be given a prominent Laufenn branding and offer its full product range. Specific sales targets and tailored promotions for Laufenn will be implemented to increase visibility and encourage participation at workshop level.