Privacy policy

Hankook Tire & Technology Co., Ltd. (the 'Company') prioritizes a user's personal information. This Privacy Policy complies with relevant laws such as Act on Promotion of Information and Communications Network Utilization and Information Protection and Personal Information Protection Act. If the Company revises this Privacy Policy, it will provide its notice according to the method prescribed by the relevant laws and regulations.

Chapter 1: Scope for collection of personal information

1. The Company collects only the personal information of users listed in “Purpose of collection and use of personal information” in this Privacy Policy, and this is the minimum information necessary for the company to provide its service in a fair and lawful way. In addition, the Company will not deny your use of basic service because you do not provide for any optional item.
2. The Company in principle collects no sensitive personal information (information on ideology, belief, membership, withdrawal of labor union/political party, political views, health, sex life, place of birth and domicile, criminal record...) which is likely to significantly compromise a user's basic human rights. However, an exception shall be established when the law specifies the personal information to be collected or when there is consent from the user as it is necessary in direct connection with the provision of services.

Chapter 2: Purpose of collection and use of personal information

1. The Company shall process the minimum personal information of a user to provide quality service, and use the collected personal information for the following purposes:

Type Collected items Type of collection Purpose of collection Retention period
Website Misconduct Reporting Name Required Reporting and investigation to the Cyber Audit Office, notification of results... One year after completion of the closure of request

Chapter 3: Processing and retention period of personal information

1. The Company shall process the personal information within the period of retention and use of personal information agreed upon at the time of collecting personal information from the information subject in accordance with law, and destroy it without delay when the purpose of use is achieved.
2. The following information is retained for the specified period for the following reasons:

  1. (1) Records on contract or subscription withdrawal...
    1. - Basis for retention: Acts on Consumer Protection in Electronic Commerce...
    2. - Retention period: 5 years
  2. (2) Records on payment and supply of goods...
    1. - Basis for retention: Acts on Consumer Protection in Electronic Commerce...
    2. - Retention period: 5 years
  3. (3) Records on consumer complaints or dispute handling
    1. - Basis for retention: Acts on Consumer Protection in Electronic Commerce...
    2. - Retention period: 3 years
  4. (4) Visit history of website
    1. - Basis for retention: Protection of Communication Secret Act
    2. - Retention period: 3 months
  5. (5) Records on indication and advertisement
    1. - Basis for retention: Acts on Consumer Protection in Electronic Commerce...
    2. - Retention period: 6 months

Chapter 4: Destruction procedure and method of personal information

1. In principle, the company shall destroy the relevant personal information without delay when the period of use has elapsed, or upon request for withdrawing membership or destroying information.
2. For any electronic files, the company shall delete the information using a technical method so that it cannot be recovered or reproduced, and have other records, printed materials, written documents shredded or destroyed by incineration.
3. Unless information and communication service are used for one year, the Company takes any necessary measure such as destroying personal information. However, if a separate period is set by the law or if a period is set differently at the request of the user, the Company takes any necessary measure such as destruction after the period has exceeded.

Chapter 5: Provision of personal information to third parties

1. The company shall not provide the personal information to any third parties without the user's prior consent.

Chapter 6: Consignment of processing personal information

1. The Company consigns the following personal information for smooth business performance, such as providing better service and customer convenience.
2. The Company does not provide the user's personal information to any other party unless the related service is used during the entrusted business.

Consignment company Consigned business tasks
Hankook Networks Co., Ltd. Computer system operation and maintenance
Concentrix Service Korea Website system development and operation management

3. Overseas transfer of collected personal information. The company entrusts and stores some personal information to overseas companies for the purpose of providing the services and enhancing the user convenience.

Person to whom personal information is transferred (Name of trustee) Country to be transferred Date of transfer and Transfer method Purpose of using personal information (Details of entrusted business) Retention ∙ Period of use
Amazon Web Services, Inc Occasional transmission through the information and communication network of Korea Provide data storage and backup, system operation server Upon termination of the system maintenance and management contract between the company and [Amazon Web Services, Inc] or until membership withdrawal

In order to ensure the safety of personal information protection during consignment contracts, the Company clearly stipulates strict adherence to personal information protection instruction, prohibition of personal information, and liability for any accident, and keeps the contents of the contract in writing and electronically, and supervises whether the personal information is handled safely. If the Company is changed, the company shall notify the changed company name on the Privacy Policy page.

Chapter 7: Matters concerning the installation, operation, and refusal of automatic personal information collection device

The Company uses 'cookies' that store and retrieve user information from time to time to provide personalized and customized services to users. A cookie is a small text file where the server running the website sends to the user's browser, and is stored on the user's computer hard disk. The information collected by the Company through cookies is limited to the company ID, and no other information is collected.

1. Purpose of using cookies: Provide target marketing and personalized service through analysis of access frequency and visit time of members and non-members, identification of users' tastes and areas of interest, tracking traces, and identification of the degree of participation in various events and number of visits, Utilization of measures such as service reorganization, information on usage period when using paid services, posting on bulletin boards

(1) For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit
(2) Our website uses Google Analytics cookies. Information collected by Google Analytics cookies will be transmitted to and stored by Google on servers in the United states of America in accordance with its privacy practices. To see and overview of privacy at Google and how this applies to Google Analytics, visit You may opt out of tracking by Google Analytics by visiting

2. How to reject cookie setting: A user has an option to install cookies. Therefore, the user can allow all cookies by setting options in his/her web browser, go through confirmation whenever a cookie is saved, or refuse to save all cookies.
To learn more about the cookie settings for your browser, please select the links below:

Internet Explorer

(1) Necessary Cookies

Required web technologies and cookies make our website technically accessible to and usable for you.
This applies to fundamental base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent.
Without these web technologies and cookies our website does not work.

(2) Analytics Cookies

We want to constantly improve the user-friendliness and performance of our websites.
For this reason we use analysis technologies (including cookies) which pseudonymously measure and evaluate which functions and content of our websites are used, how and how often.
On this basis we can improve our websites for users and only display the content of interest to the average user.

(3) Marketing Cookies

We use web technologies (also cookies) from selected partners in order to be able to show you content and advertising specially tailored to you on websites and social media sites. This content is selected and displayed on the basis of your usage behaviour to you across websites.

Chapter 8: Technical/Administrative measures for personal information protection

1. Technical measures
The company protects users' personal information safely through its security function in accordance with the relevant laws and regulations and internal policy. The Company uses a vaccine program to take measures to prevent damage caused by computer viruses. Vaccine programs are regularly updated. In the event of a sudden virus appearance, we apply the vaccine as soon as it is released to prevent invasion of personal information. The Company encrypts a user's password to store and manage data, and adopts security devices that can safely transmit personal information on the network. In order to prevent leakage of your personal information by hacking, the Company uses a device that blocks intrusion from outside and monitors intrusion 24 hours a day X 365 days a year.

2. Administrative measures
The company strictly limits the employee handling personal information to those who perform personal information management tasks and those who are unavoidable to handle personal information for business purposes, and emphasizes their compliance with the Privacy Policy through regular training for employees in charge.

Chapter 9: Rights of users and legal representatives and how to exercise them

1. If a user requests correction of an error in personal information in writing, by phone, e-mail, and fax, no personal information will be used or provided until the correction is completed. In addition, if wrong personal information has already been provided to a third party, we will have the result of correction to be notified to the third party without any delay so that the correction can be made.
2. With the consent of the user, you may request to view or provide the transaction information you hold. In this case, the Company shall take necessary measures to ensure that you can view it without a delay.
3. For children under the age of 14, the legal representative has the right to view or modify the child's personal information, and the right to withdraw consent to collection and use.
4. You can request access to personal information in accordance with Article 35 of the Personal Information Protection Act, and the Company shall make efforts to promptly process users' requests for access to personal information.

Chapter 10: Person in charge of personal information protection and consultation/report

1. In order to protect users' personal information and handle complaints related to it, the Company appoints a person in charge of protecting the personal information. If you have any questions regarding your personal information, please contact the person in charge of protecting the personal information or the relevant department below.

[Personal Data Protection Officer]

Name: Koh Myoung Soo
Team: Information Security Team

Chapter 11: Changes to Privacy Policy

1. This Privacy Policy is effective as of 05/01/2024.
2. If the Company changes this privacy policy, we will notify the reason and details of the change in advance on the notice section of the website.