{"dealerList":[{"n_category":"Product","n_content":"The Laufenn 'I FIT' winter tire has secured the prestigious Red Dot Design Award in 2017. Citing safe handling and excellent grip on snow and ice as decisive factors in their decision, the jury were suitably impressed by the I FITs performance and improved braking behaviour in slippery road conditions thanks to the three-dimensional tread design.\r\n\r\nRecognising excellence in product technology and design since 1955 by the renowned North Rhine-Westphalia Design Centre in Essen, Germany the Red Dot Design award is a much sought after accolade that confirms a brands commitment to innovation and product design.","n_date":"2017-08-16 00:00:00","n_id":"1213","n_img":"photo(5).jpg","n_nation":"au","n_title":"Laufenn Winter Tire 'I Fit' Wins 2017 Red Dot Award","n_view":"6678","n_writer":"laufenn00"},{"n_category":"PR","n_content":"SEMA Show, Las Vegas, NV, USA – November 1, 2016 Hankook Tyre, the leading and one of the fastest growing tyre companies in the world, will showcase its Laufenn brand in Booth #43081 at the SEMA Show this week in Las Vegas.  \r\n\r\nThe Laufenn brand has produced strong results as it continues to grow beyond the United States to 70 countries throughout North America, Latin America, Europe, Asia and the Middle East by the end of the year. Since its launch in November 2014, the Laufenn brand has expanded to include additional sizes for its passenger and light truck tyre lines and continues to exceed expectations with positive feedback from dealers globally. \r\n\r\nThe Laufenn brand offers consumers seeking value, quality and style a wide range of products to meet a variety of driving conditions. The brand represents both a symbolic and tangible proof point for Hankook Tyre’s vision for growth in the global automotive market. Hankook Tyre is committed to the diverse needs of drivers, and the outstanding performance and style of the Laufenn brand fills a unique space in the global tyre market, aiming to strengthen Hankook Tyre’s strategic globalisation.\r\n\r\nThe Laufenn brand features five tyre models to meet a variety of consumer needs:\r\n\r\n•\tS FIT AS – The ultra-high performance all-season ‘S FIT AS’ provides great handling and grip in apirited conditions for drivers, who want exceptional performance and comfort. \r\n\r\n•\tG FIT AS –The high performance all-season ‘G FIT AS’ provides impressive all-season ability along with long tread life.\r\n\r\n•\tX FIT HT – The all-season ‘X FIT HIT’ is specifically designed for SUV, CUV and light truck drivers who desire a comfortable and composed on road ride. Additionally, the ‘X FIT HT’ provides great handling and all-season performance.\r\n\r\n•\tX FIT AT –The all-terrain all-season ‘X FIT AT’ provides impressive performance for both on-road and off-road conditions. Designed with comfort in mind, it is the ideal tyre for weekday on-road driving and weekend off-roading.\r\n","n_date":"2016-11-08 00:00:00","n_id":"681","n_img":"201611022.jpg","n_nation":"au","n_title":"Hankook Tyre's Laufenn Brand Continues Momentum In Global Tyre Market","n_view":"8437","n_writer":"laufenn_au"},{"n_category":"PR","n_content":"Hankook Tyre Launches Laufenn Brand in Australia and New Zealand \r\n\r\n \r\n\r\nHankook Tyre, one of the leading tyre companies in Australia, has announced the launch of its associate brand, Laufenn. The launch is part of its growth strategy to provide the Australian and New Zealand markets with a product dedicated to value, quality and style. \r\n\r\n \r\n\r\nWith the successful launch in North & Latin America, Europe, Asia and the Middle East, the introduction of Laufenn in the Australian and New Zealand markets adds further creditability to the successful globalisation of the Laufenn brand. \r\n\r\n \r\n\r\n\"Introducing Laufenn is our commitment to fulfil the versatile needs of consumers seeking value and top-of-the-line performance,\" said Peter Jung, Managing Director of Hankook Tyre Australia. \"Globally, the acceptance of the Laufenn brand has been absolutely phenomenal. To create a range of products tailored for various lifestyle needs. That's what Laufenn is about.\" \r\n\r\n \r\n\r\nLaufenn will be introduced with the following tyre patterns: \r\n\r\n \r\n\r\n·         S FIT EQ –Ultra-high performance summer tyre \r\n\r\n·         G FIT EQ – High performance summer tyre \r\n\r\n·         X FIT HT – Highway-terrain SUV and light truck tyre \r\n\r\n·         X FIT AT – All-terrain SUV and light truck tyre \r\n\r\n·         X FIT VAN – Light truck and van tyre \r\n\r\n·         S FIT AS – Ultra-high performance passenger tyre \r\n\r\n·         G FIT AS – Touring high performance passenger tyre \r\n\r\n \r\n\r\n\"Whether its commuting to work via the motorway, driving a sports car on the weekend, or venturing in a 4X4 during the holidays, Australian and New Zealand drivers want specific tyres to satisfy their lifestyle,\" comments Jung. \"The Laufenn brand is a direct response to giving customers what they need, and at the same time delivering value, quality and performance.\" \r\n\r\n \r\n\r\nThe introduction of Laufenn will serve as Hankook's exemplary dedication and commitment to advanced driving. Effectively, it will position Hankook as a dominant company in delivering both Hankook and Laufenn as a complete offering for all drivers, placing Hankook a competitive company among the global tyre brands. \r\n\r\n \r\n\r\n“Laufenn compliments the existing Hankook range and offers a large number of sizes for customers looking for value and a world class product”, says Marc Sibbald, National Sales Director of Hankook Tyre Australia. “The launch of Laufenn demonstrates our commitment to the local market and our desire to work in partnership with our customers to provide value to Australian and New Zealand motorists.” \r\n\r\n \r\n\r\nPositioned as an associate and entry-level brand, Laufenn will serve the reasonable consumer with a well-rounded range of reliable products.\r\n\r\n","n_date":"2016-07-28 00:00:00","n_id":"645","n_img":"","n_nation":"au","n_title":"Hankook Tyre Launches Laufenn Brand in Australia and New Zealand ","n_view":"10988","n_writer":"laufenn00"}],"totalCnt":3}