{"dealerList":[{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_sub_title":"","b_title":"","n_id":"1962"},"n_category":"PR","n_content":"<b>■ Unveiled the new brand film focusing on the tire's core performance attributes including grip and driving safety <\/b>\r\n<b>■ Emphasizes Laufenn's identity as 'A Brand by Hankook,' inheriting Hankook Tire's innovative technology<\/b>\r\n<b>■ Demonstrates proven product competitiveness across over 100 countries with a record of approximately 9 million units sold in a single year<\/b>\r\n\r\n<b>Seoul, Korea, July 30, 2025 <\/b>— Global leading tire company Hankook Tire & Technology (Hankook Tire) has unveiled a new brand film titled 'The Essence of Driving' for its global associate brand 'Laufenn.' The film was released online to reach audiences worldwide.\r\n\r\nCreated to showcase Laufenn’s brand identity, the film underscores its commitment to delivering optimal driving performance across all road conditions. It also prominently features the message 'A Brand by Hankook' to emphasize Laufenn’s position as a brand that shares Hankook Tire's top-tier technology and quality.\r\n\r\nThe film visually captures Laufenn's brand identity—delivering the ultimate driving experience through core tire capabilities such as grip and driving stability. It features a striking scene where a Laufenn-equipped vehicle races through the desert as parts gradually disappear until only the tires remain, symbolizing the brand’s unwavering focus on the essentials of driving.\r\n\r\nThe film then dynamically illustrates Laufenn’s consistent performance across snowy roads, wet surfaces, and both on- and off-road terrains, reinforcing the brand slogan 'A Tire That Fits' to deliver FIT performance on all road conditions.\r\n\r\nThe new brand film is available for view on the official Laufenn global website, as well as across Laufenn’s official social media channels, including YouTube and Instagram.\r\n\r\nSince its debut at the SEMA Show in the United States in 2014, Laufenn has expanded its presence to 100 countries worldwide. Designed to meet the demands of diverse road conditions and customer lifestyles around the globe, the brand offers a comprehensive tire lineup spanning sedans, SUVs, trucks, and buses. Last year, Laufenn recorded its highest-ever annual sales, with approximately 9 million units sold, reinforcing its growing global competitiveness in the tire market. \r\n\r\nIn addition, beginning with Germany's Auto Bild in 2020 and extending to publications like ADAC and the UK's Auto Express, Laufenn has consistently achieved strong performance ratings in tire tests by leading European automotive magazines, steadily strengthening its brand presence in local markets.\r\n\r\nLooking ahead, Hankook Tire aims to further strengthen Laufenn's position as a leading global associate brand, driven by continuous technological innovation. The company will leverage its state-of-the-art R&D infrastructure, including its global headquarters Technoplex, cutting-edge research facility Hankook Technodome, and Hankook Technoring—Asia’s largest tire proving ground—to support ongoing product advancement and brand growth.","n_date":"2025-07-30 00:00:00","n_end_date":"9999-12-31 23:59:59","n_id":"1962","n_img":"laufenn_s_new_brand_film(1).jpg","n_main_display_yn":"Y","n_nation":"mea","n_thumbnail":"laufenn_s_new_brand_film(5).jpg","n_title":"Hankook Tire Unveils New Brand Film for Global Associate Brand 'Laufenn'","n_view":"1965","n_writer":"laufenn00"},{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_sub_title":"","b_title":"","n_id":"1797"},"n_category":"PR","n_content":"<b>- Laufenn brand available in the European tire market since 2015<\/b>\r\n<b>- Comprehensive product portfolio - a smart choice for car drivers and fleets<\/b>\r\n<b>- Laufenn to supply original equipment for a European car manufacturer<\/b>\r\n\r\n<b>Seoul, Korea, April 30, 2025<\/b> — A milestone for Laufenn: The associate brand of global leading tire company Hankook Tire & Technology(Hankook Tire) has been offering high-quality passenger car tires since 2015. Five years later, the brand added commercial vehicle treads to its portfolio. Today, Laufenn is a global brand that is represented in over 100 countries and as its market presence has grown, so has its product offering. Since its market debut in Europe, Laufenn has extended its range of tires for passenger cars from a total of 230 sizes to 341 sizes, while its commercial vehicle portfolio now boasts 18 sizes.\r\n\r\n“With our associate brand Laufenn, we offer tires that deliver excellent value for money without compromising on safety, reliability, and quality,” says Jongho Park, President and Chief Operating Officer of Hankook Tire Europe. “Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”\r\n\r\nIn its milestone year 2025, Laufenn will further expand its presence and, in addition to its offering in the passenger car replacement market, also supply original equipment tires for a European car manufacturer. “The demanding process of original equipment tire development, and the trust placed in the brand by a leading car manufacturer to supply these tires shows how within just a few years, Laufenn has been embraced not only by end customers, but also by the industry,” emphasizes Park.\r\n\r\n<b>Steadily growing product portfolio for passenger cars, SUVs and light trucks<\/b>\r\nLaufenn initially entered the market with summer tires for passenger cars in the performance and touring segment. This was followed by the X Fit Van summer tire for SUVs and passenger cars as well as the i Fit, the first winter tire for Western and Central Europe for passenger cars and SUVs. In the following period, Laufenn expanded into the Northern and Eastern European markets with the i Fit ICE, a studdable winter tire for passenger cars and SUVs. In addition to summer and winter tires, today the portfolio also includes all-season tires. In 2020, Laufenn introduced the enhanced summer tires S FIT EQ+ and G FIT EQ+. Since its market debut in Europe, Laufenn’s overall market share in Europe has quadrupled.\r\n\r\nThe S Fit EQ+ qualified for the final round of the current major Auto Bild summer tire test (6 March 2025 edition). The jury praised the tire for its “short braking distances, decent reserves during aquaplaning, good comfort and quiet rolling noise.” In the ‘rolling resistance’ and ‘price/running performance’ evaluations, the S Fit EQ+ was ranked in the top ten.\r\n\r\n<b>Market launch of Laufenn’s tire range for commercial vehicles in 2020<\/b>\r\nLaufenn is also celebrating a milestone in commercial vehicle tires: In Europe, the brand has been offering treads for trucks, buses and trailers for five years. The offering is aimed primarily at small and medium-sized fleet operators that value the reliability and product quality of an established tire manufacturer. The commercial vehicle portfolio currently numbers 18 sizes and will be extended in 2025 to include further sizes, starting with 265/70 R19.5 for the trailer tires LF95 and LR02.\r\n\r\nAs a further innovation in the truck segment, this year Laufenn is introducing a new digital platform, “Laufenn365”, to simplify the settlement of accidental damage for the brand’s commercial vehicle tires and to offer customers added protection against unexpected costs. This platform will initially be offered in the UK. Laufenn plans to expand its digital offering and its tire warranty to other European markets.\r\n\r\n<b>Brand reinforcement and future multi-brand strategy<\/b>\r\nTo further increase awareness of its brand Laufenn, Hankook plans to increase investment in marketing measures. Additionally, a new generation of summer and winter treads for passenger cars is set to be launched in the near future.\r\n\r\nA current example of Hankook’s strategic brand development is the introduction of Optimo, another associate brand. Optimo complements Hankook’s existing premium and sister brands and covers a market segment exhibiting growing demand for passenger cars. This step underlines Hankook’s strategy of positioning itself as a multi-brand company. With a diversified brand portfolio, Hankook will strengthen its market position in Europe and tailor its offering more specifically to different customer needs.\r\n\r\n<b>Partnership with the UEFA Europa Conference League<\/b>\r\nSince the 2021/22 season, Laufenn has been an official sponsor of the UEFA Europa Conference League. This partnership emphasises the brand’s dynamic growth and strengthens its position in strategically important sales markets. \r\n\r\n“Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence,” sums up Jang Hyuk Moon, Vice President Marketing Department at Hankook Tire Europe. “The brand will continue to focus on quality and customer relationships in order to further build on its success.”","n_date":"2025-04-30 00:00:00","n_end_date":"9999-12-31 23:59:59","n_id":"1797","n_img":"news_20250502(1).jpg","n_main_display_yn":"Y","n_nation":"mea","n_thumbnail":"10years(1).jpg","n_title":"Ten years of Laufenn in Europe: Hankook’s associate brand celebrates milestone","n_view":"2055","n_writer":"laufenn00"}],"totalCnt":2}