{"dealerList":[{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_title":"","n_id":"1781"},"n_category":"Promotion","n_content":"Terms and Conditions<\/b>\r\n\r\n1.1<\/b> Information on how to participate in the Buy 3 Get 1 Tyre Free Promotion<\/b> (“promotion”) forms these terms and conditions. By participating in this promotion, each customer (“customer”) fully and unconditionally agrees and acknowledges that these terms and conditions are binding.\r\n\r\n1.2<\/b> In order to qualify, eligible customers must purchase, in a single transaction, the following:\r\n• Three (3) Laufenn tyres on same invoice to receive 1 Laufenn tyre free.\r\n• Offer valid on LH41 - GFIT AS, LH42 - GFIT AS-01, LK41 – GFIT EQ, LH01 – SFIT AS, LH02 – S FIT AS-01, LK01 – S FIT EQ+, LK03 – Z FIT EQ range only. \r\n• Purchase must be from participating Hankook / Laufenn dealers in Australia during the promotional period. \r\n• Promotional period: opens 6.00am AEST on 1st<\/sup> May 2025, and closes at 6.00pm AEST on 31st<\/sup> May 2025.\r\n\r\n1.3<\/b> The Laufenn Buy 3 Get 1 Free Promotion<\/b> is open to all residents of Australia (“customers”). Employees of the Promoter and their immediate families, and its participating dealers and partners, are not eligible to participate.\r\n\r\n1.4<\/b> This offer is only valid for Laufenn tyres while stocks of these products are available (no backorders). This offer is not valid in conjunction with any other Hankook / Laufenn offer. \r\n\r\n1.5<\/b> If for any reason this promotion is not capable of running as planned including infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failures or any other causes beyond the control of the Promoter which corrupt or affect the administration security, fairness integrity or proper conduct of this competition, the Promoter reserves the right in its sole discretion to disqualify any individual who tampers with the entry process or cancel the promotion.\r\n\r\n1.6<\/b> By participating in this promotion, customers agree to receive promotional information from the Promoter in the future.\r\n\r\n1.7<\/b> Any and all claims that do not meet these submission requirements will be rejected. All decisions made by the Promoter are final.\r\n\r\n1.8<\/b> Once purchased, tyres cannot be refunded or returned, otherwise the cash back amount must be returned.\r\n\r\n1.9<\/b> Information on the Claim becomes the property of the Promoter. By entering this promotion, customers consent to the use of their names in this manner. The Promoter’s treatment and storage of personal information will be handled in accordance with all applicable laws in Australia. All Entrants have a right to access their personal information, subject to exceptions allowed by law, if their request is submitted in writing. \r\n\r\nThe Promoter is Hankook Tyre Australia Pty Ltd, of Suite 3, Level 3, 5 Eden Park Dr, Macquarie Park, NSW 2113, ABN: 77 082 389 704","n_date":"2025-05-01 00:00:00","n_end_date":"2025-05-31 23:59:59","n_id":"1781","n_img":"laufenn-may-promotion_202505.jpg","n_nation":"au","n_title":"Laufenn – Buy 3 Get 1 Tyre Free Promotion","n_view":"192","n_writer":"laufenn00"},{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_title":"","n_id":"1788"},"n_category":"PR","n_content":"- Laufenn brand available in the European tyre market since 2015<\/b>\r\n- Comprehensive product portfolio - a smart choice for car drivers and fleets<\/b>\r\n- Laufenn to supply original equipment for a European car manufacturer<\/b>\r\n\r\nSeoul, Korea, April 30, 2025<\/b> — A milestone for Laufenn: The associate brand of global leading tyre company Hankook Tire & Technology(Hankook Tire) has been offering high-quality passenger car tyres since 2015. Five years later, the brand added commercial vehicle treads to its portfolio. Today, Laufenn is a global brand that is represented in over 100 countries and as its market presence has grown, so has its product offering. Since its market debut in Europe, Laufenn has extended its range of tyres for passenger cars from a total of 230 sizes to 341 sizes, while its commercial vehicle portfolio now boasts 18 sizes.\r\n\r\n“With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability, and quality,” says Jongho Park, President and Chief Operating Officer of Hankook Tire Europe. “Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”\r\n\r\nIn its milestone year 2025, Laufenn will further expand its presence and, in addition to its offering in the passenger car replacement market, also supply original equipment tyres for a European car manufacturer. “The demanding process of original equipment tyre development, and the trust placed in the brand by a leading car manufacturer to supply these tyres shows how within just a few years, Laufenn has been embraced not only by end customers, but also by the industry,” emphasizes Park.\r\n\r\nSteadily growing product portfolio for passenger cars, SUVs and light trucks<\/b>\r\nLaufenn initially entered the market with summer tyres for passenger cars in the performance and touring segment. This was followed by the X Fit Van summer tyre for SUVs and passenger cars as well as the i Fit, the first winter tyre for Western and Central Europe for passenger cars and SUVs. In the following period, Laufenn expanded into the Northern and Eastern European markets with the i Fit ICE, a studdable winter tyre for passenger cars and SUVs. In addition to summer and winter tyres, today the portfolio also includes all-season tyres. In 2020, Laufenn introduced the enhanced summer tyres S FIT EQ+ and G FIT EQ+. Since its market debut in Europe, Laufenn’s overall market share in Europe has quadrupled.\r\n\r\nThe S Fit EQ+ qualified for the final round of the current major Auto Bild summer tyre test (6 March 2025 edition). The jury praised the tyre for its “short braking distances, decent reserves during aquaplaning, good comfort and quiet rolling noise.” In the ‘rolling resistance’ and ‘price/running performance’ evaluations, the S Fit EQ+ was ranked in the top ten.\r\n\r\nMarket launch of Laufenn’s tyre range for commercial vehicles in 2020<\/b>\r\nLaufenn is also celebrating a milestone in commercial vehicle tyres: In Europe, the brand has been offering treads for trucks, buses and trailers for five years. The offering is aimed primarily at small and medium-sized fleet operators that value the reliability and product quality of an established tyre manufacturer. The commercial vehicle portfolio currently numbers 18 sizes and will be extended in 2025 to include further sizes, starting with 265/70 R19.5 for the trailer tyres LF95 and LR02.\r\n\r\nAs a further innovation in the truck segment, this year Laufenn is introducing a new digital platform, “Laufenn365”, to simplify the settlement of accidental damage for the brand’s commercial vehicle tyres and to offer customers added protection against unexpected costs. This platform will initially be offered in the UK. Laufenn plans to expand its digital offering and its tyre warranty to other European markets.\r\n\r\nBrand reinforcement and future multi-brand strategy<\/b>\r\nTo further increase awareness of its brand Laufenn, Hankook plans to increase investment in marketing measures. Additionally, a new generation of summer and winter treads for passenger cars is set to be launched in the near future.\r\n\r\nA current example of Hankook’s strategic brand development is the introduction of Optimo, another associate brand. Optimo complements Hankook’s existing premium and sister brands and covers a market segment exhibiting growing demand for passenger cars. This step underlines Hankook’s strategy of positioning itself as a multi-brand company. With a diversified brand portfolio, Hankook will strengthen its market position in Europe and tailor its offering more specifically to different customer needs.\r\n\r\nPartnership with the UEFA Europa Conference League<\/b>\r\nSince the 2021/22 season, Laufenn has been an official sponsor of the UEFA Europa Conference League. This partnership emphasises the brand’s dynamic growth and strengthens its position in strategically important sales markets. \r\n\r\n“Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence,” sums up Jang Hyuk Moon, Vice President Marketing Department at Hankook Tire Europe. “The brand will continue to focus on quality and customer relationships in order to further build on its success.”","n_date":"2025-04-30 00:00:00","n_end_date":"9999-12-31 23:59:59","n_id":"1788","n_img":"news_20250502(4).jpg","n_nation":"au","n_title":"Ten years of Laufenn in Europe: Hankook’s associate brand celebrates milestone","n_view":"160","n_writer":"laufenn00"},{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_title":"","n_id":"1213"},"n_category":"Product","n_content":"The Laufenn 'I FIT' winter tire has secured the prestigious Red Dot Design Award in 2017. Citing safe handling and excellent grip on snow and ice as decisive factors in their decision, the jury were suitably impressed by the I FITs performance and improved braking behaviour in slippery road conditions thanks to the three-dimensional tread design.\r\n\r\nRecognising excellence in product technology and design since 1955 by the renowned North Rhine-Westphalia Design Centre in Essen, Germany the Red Dot Design award is a much sought after accolade that confirms a brands commitment to innovation and product design.","n_date":"2017-08-16 00:00:00","n_end_date":"","n_id":"1213","n_img":"photo(5).jpg","n_nation":"au","n_title":"Laufenn Winter Tire 'I Fit' Wins 2017 Red Dot Award","n_view":"9921","n_writer":"laufenn00"},{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_title":"","n_id":"681"},"n_category":"PR","n_content":"SEMA Show, Las Vegas, NV, USA – November 1, 2016 Hankook Tyre, the leading and one of the fastest growing tyre companies in the world, will showcase its Laufenn brand in Booth #43081 at the SEMA Show this week in Las Vegas. \r\n\r\nThe Laufenn brand has produced strong results as it continues to grow beyond the United States to 70 countries throughout North America, Latin America, Europe, Asia and the Middle East by the end of the year. Since its launch in November 2014, the Laufenn brand has expanded to include additional sizes for its passenger and light truck tyre lines and continues to exceed expectations with positive feedback from dealers globally. \r\n\r\nThe Laufenn brand offers consumers seeking value, quality and style a wide range of products to meet a variety of driving conditions. The brand represents both a symbolic and tangible proof point for Hankook Tyre’s vision for growth in the global automotive market. Hankook Tyre is committed to the diverse needs of drivers, and the outstanding performance and style of the Laufenn brand fills a unique space in the global tyre market, aiming to strengthen Hankook Tyre’s strategic globalisation.\r\n\r\nThe Laufenn brand features five tyre models to meet a variety of consumer needs:\r\n\r\n•\tS FIT AS – The ultra-high performance all-season ‘S FIT AS’ provides great handling and grip in apirited conditions for drivers, who want exceptional performance and comfort. \r\n\r\n•\tG FIT AS –The high performance all-season ‘G FIT AS’ provides impressive all-season ability along with long tread life.\r\n\r\n•\tX FIT HT – The all-season ‘X FIT HIT’ is specifically designed for SUV, CUV and light truck drivers who desire a comfortable and composed on road ride. Additionally, the ‘X FIT HT’ provides great handling and all-season performance.\r\n\r\n•\tX FIT AT –The all-terrain all-season ‘X FIT AT’ provides impressive performance for both on-road and off-road conditions. Designed with comfort in mind, it is the ideal tyre for weekday on-road driving and weekend off-roading.\r\n","n_date":"2016-11-08 00:00:00","n_end_date":"","n_id":"681","n_img":"201611022.jpg","n_nation":"au","n_title":"Hankook Tyre's Laufenn Brand Continues Momentum In Global Tyre Market","n_view":"11848","n_writer":"laufenn_au"},{"adminbannervo":{"b_bg_color":"","b_cta_text":"","b_display_yn":"","b_id":"","b_mo_cta_link":"","b_mo_default_cta_link":"","b_mo_img":"","b_mod_dt":"","b_mod_id":"","b_name":"","b_nation":"","b_new_page_yn":"","b_pc_cta_link":"","b_pc_default_cta_link":"","b_pc_img":"","b_reg_dt":"","b_reg_id":"","b_title":"","n_id":"645"},"n_category":"PR","n_content":"Hankook Tyre Launches Laufenn Brand in Australia and New Zealand \r\n\r\n \r\n\r\nHankook Tyre, one of the leading tyre companies in Australia, has announced the launch of its associate brand, Laufenn. The launch is part of its growth strategy to provide the Australian and New Zealand markets with a product dedicated to value, quality and style. \r\n\r\n \r\n\r\nWith the successful launch in North & Latin America, Europe, Asia and the Middle East, the introduction of Laufenn in the Australian and New Zealand markets adds further creditability to the successful globalisation of the Laufenn brand. \r\n\r\n \r\n\r\n\"Introducing Laufenn is our commitment to fulfil the versatile needs of consumers seeking value and top-of-the-line performance,\" said Peter Jung, Managing Director of Hankook Tyre Australia. \"Globally, the acceptance of the Laufenn brand has been absolutely phenomenal. To create a range of products tailored for various lifestyle needs. That's what Laufenn is about.\" \r\n\r\n \r\n\r\nLaufenn will be introduced with the following tyre patterns: \r\n\r\n \r\n\r\n· S FIT EQ –Ultra-high performance summer tyre \r\n\r\n· G FIT EQ – High performance summer tyre \r\n\r\n· X FIT HT – Highway-terrain SUV and light truck tyre \r\n\r\n· X FIT AT – All-terrain SUV and light truck tyre \r\n\r\n· X FIT VAN – Light truck and van tyre \r\n\r\n· S FIT AS – Ultra-high performance passenger tyre \r\n\r\n· G FIT AS – Touring high performance passenger tyre \r\n\r\n \r\n\r\n\"Whether its commuting to work via the motorway, driving a sports car on the weekend, or venturing in a 4X4 during the holidays, Australian and New Zealand drivers want specific tyres to satisfy their lifestyle,\" comments Jung. \"The Laufenn brand is a direct response to giving customers what they need, and at the same time delivering value, quality and performance.\" \r\n\r\n \r\n\r\nThe introduction of Laufenn will serve as Hankook's exemplary dedication and commitment to advanced driving. Effectively, it will position Hankook as a dominant company in delivering both Hankook and Laufenn as a complete offering for all drivers, placing Hankook a competitive company among the global tyre brands. \r\n\r\n \r\n\r\n“Laufenn compliments the existing Hankook range and offers a large number of sizes for customers looking for value and a world class product”, says Marc Sibbald, National Sales Director of Hankook Tyre Australia. “The launch of Laufenn demonstrates our commitment to the local market and our desire to work in partnership with our customers to provide value to Australian and New Zealand motorists.” \r\n\r\n \r\n\r\nPositioned as an associate and entry-level brand, Laufenn will serve the reasonable consumer with a well-rounded range of reliable products.\r\n\r\n","n_date":"2016-07-28 00:00:00","n_end_date":"","n_id":"645","n_img":"","n_nation":"au","n_title":"Hankook Tyre Launches Laufenn Brand in Australia and New Zealand ","n_view":"14486","n_writer":"laufenn00"}],"totalCnt":5}